IMC & Customer Satisfaction...and that i also should be the running Essay

IMC & Customer Satisfaction...and that i also should be the running head for the apa - Essay Example nce, the company would try to offer its products and services to its customers in a cost effective way, hence the advertising strategy should be such which does not lead to incurring high cost for the company and at the same time communicates to its potential target customers in an effective manner. The best way to advertise the products and services offered by Inter-Global Medicare would be the use of digital media. Digital advertising tools such as through its websites, social networking websites, search engines, e-mails, etc. could be effectively used by the company to advertise its products. This can help achieve the overall marketing goals of the organization by reducing the costs incurred on advertising and thereby adding to the profits of the company. Through by effectively utilizing digital media the company would be able to communicate with greater number of people while incurring less cost, and could thus help in boosting the sales and profitability of the company. The job of advertising the products and services of Inter-Global Medicare is not complete until and unless a measuring tool is designed which can evaluate the effectiveness of the advertising strategies employed by the organization (Wells, 1997, p. 4). Now since it is suggested that the company would use digital advertising strategies, it would be ideal for the organization to design an internet based tool that would have a response corner on all the websites where the company products and services are advertised. Whenever a consumer visits the websites and clicks on the advertisement, he would be required to give feedbacks and fill in his contact details. Analysis tools are available which can be used by the company to measure the number of customers who have actually visited its advertisements and what are their viewpoints or queries regarding the products and services offered by the company. In this way it can prove to be an effective tool for measuring the effectiveness of the a dvertising

California Vaccine Mandate Bill Research Paper Example | Topics and Well Written Essays - 1500 words

California Vaccine Mandate Bill - Research Paper Example Initially, the philosophical exemption law protected some groups of Americans against mandatory vaccination based on their religious and philosophical perspectives of them. It means that while it is almost necessary that children are vaccinated before they enter school, some children were exempted. However, the California vaccine mandate bill will eliminate the privilege starting 2016 (McGreevy, 2015). Therefore, the implication of the new bill is that families with negative religious beliefs will no longer be exempted. The new bill demands that a greater number of Californian children is vaccinated before they enter schools. According to the LA Times (April 22, 2015), the Senate passed the legislation on Wednesday 28, 2015 and will become a law beginning 2016 (McGreevy, 2015). The bill also provides that have negative perception of vaccines as a way of protecting their interests. There is a question of how suitable the proposed legislation is towards safeguarding of the rights of re ligious minorities in the state. While there is an acknowledgement of the rights of minority groups in the state, the new legislation will undermine such a privilege. The rationale for the deduction is that as some parents already complained, the number of children in schools will go lower. The reasoning is simple because parents with such beliefs will opt to keep their children away from schools as a way of protecting their interests. Some may argue that the legislation provides for parents with such opinions to home school their children.